OnlineAdDesign

Introducing a new book exchange website, PYMBOX. The project started with me and my friends as a website, much like tusbe, where students can exchange used textbooks. The website, is actually a real project, and is in the works right now. Pymbox was just a catchy word we thought of as a temporary name, similar to a "sand-box" which means a testing grounds.

**Prototyping**
The website we were planning to make is much like a database, so the advertisements should be similar to a database or search engine even - since thats our primary feature, and main page will consist only of a search. I decided on a logo that is simplistic and shows our main colours, in this case we were thinking of something like google's logo of just the name in colours.



The logo seemed simple, our colours were just blue primarily, the taupe M was just something to seperate the word box. My next idea was to incorporate a simple icon, a box which very much represents our site title. The simple isometric point of view box I tried to put in the M which stood out, but it didnt seem too lined up. (Not a really elegant incorporation)

Seeing the M's similarity to the cube, the idea of embedding the design into the M became apparent. For banner advertisements, having too much white does not show up well looking like a advertisement, so inverting the colours with Taupe or Blue seems to be ideal. (Size most likely be shrunk as links, or left alone for a top banner) The dark blue is also very similar to UofT's primary colour, so hopefully there is some allusion to the Bookstore on where we advertise, and to the professionalism of the campus.

The idea is to be as simple as you can, make our logo and brand known. Again drawing from Google's platform of a very simplistic logo that doesn't need pop-ups or big spaces on websites. The name is very easy to say and remember. We plan to advertise through UofT Bookstore, and on campus grounds. So we're not going to try to sound like we're selling something illegitimate so it is important to capture integrity in our logo and ads. Our competition can be craigslist, kijiji, or tusbe, all of which do not look like a stable company website, but more like a amateur user's. We want to stand apart from them and stick to simplicity and professionalism. Our target audiences are primarily students, most of our advertisement can be spread word of mouth through awareness of our name.
 * The Idea and Platforms**